In her twenty-year career, Cari Kaufman has held a lot of roles, but her all-time favorite is “Storyteller.” She believes every brand deserves a coherent and engaging story from start to finish—background color to copy to social media content. Cari has traveled many roads and had a wide variety of experiences that shape her unique approach to marketing. Equal parts creative and scientist, she brings a strong background in business operations and experience leading organizations from military units to marketing agencies to every engagement.
At MRB Media, Cari specializes in start-ups, brand messaging, branding, and overall marketing strategy. As a StoryBrand-trained copywriter, she excels in creating compelling messaging that resonates with audiences and drives action. She leads the development and execution of comprehensive content strategies, implements StoryBrand messaging, and collaborates with creative, design, and marketing teams to ensure cohesive integration of content within broader marketing campaigns.
Her key skills include SEO copywriting, technical SEO, content strategy, data analysis, project management, and client relationship management. Cari has a proven track record of increasing organic traffic through targeted keyword optimization and content enhancements, leading teams to improve SERP rankings, and developing strategies that boost online visibility and lead generation.
