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MRB Media Growth Stories

San Diego Whale Watch

Our client, a whale watching company based in San Diego, is dedicated to connecting people with oceanic wildlife year-round. As pioneers in offering year-round whale watching experiences on the San Diego coast, our client aims to deliver unforgettable experiences and educational opportunities. However, despite their exceptional offerings, our client faced challenges in establishing a strong online presence in a highly competitive market.
www.sdwhalewatch.com

This is how we generated 38.7% of their 2023 revenue from purely organic searches, and sent them soaring into 2024.

Research First

The best website in the world is useless if no one sees it. That’s where SEO and Marketing come in.
We do our research and use data-driven methods to get our clients on top.

The Problem

Our client faced several challenges in establishing their online presence:

  1. Low website traffic despite a visually appealing website.
  2. Difficulty reaching both local and global audiences.
  3. Competing with numerous other whale watching companies in the market.

What they needed

They needed someone to dive deep and do the research needed to understand their unique value proposition and how to sell it.

Our solution

We came up with a strategy to boost their website visibility by crafting a compelling messaging strategy that would resonate with our client’s target audience, ensuring their website appeared prominently in search engine results.

How we applied it

Comprehensive SEO Strategy

We conducted in-depth keyword research to identify high-value keywords relevant to their offerings. By optimizing on-page elements and creating SEO-friendly content, we aimed to improve their search engine rankings.

Content Creation

We developed engaging and informative content tailored to our client’s target audience, including blog posts, guides, and educational resources. This content not only attracted visitors but also positioned them as an authority in the whale watching industry.

Local SEO Optimization

We optimized their website for local search, ensuring they appeared prominently in local search results. This involved optimizing Google My Business profiles, local directory listings, and location-based keywords.

Strategic Link Building

We implemented a targeted link building strategy to increase their domain authority and improve their website’s credibility in the eyes of search engines.

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Our Approach is a little different from
the typical SEO marketing agency

We Blend Lead Capturing StoryBrand Methods + SEO

At MRB Media we’re passionate about combining StoryBrand’s proven messaging framework with an unwavering focus on search engine optimization.

And Turn Research into Strategy

While we value innovation and storytelling, we never lose sight of strategy and results.

So Our Campaigns Support Genuine Connections & Transformative Growth

Our goal is to empower businesses like SDWW to grow, thrive, and make meaningful impact in the digital landscape by developing campaigns that engage audiences and drive real business outcomes.

Our Approach is a little different from
the typical SEO marketing agency

We Blend Lead Capturing StoryBrand Methods + SEO

At MRB Media we’re passionate about combining StoryBrand’s proven messaging framework with an unwavering focus on search engine optimization

And Turn Research into Strategy

While we value innovation and storytelling, we never lose sight of strategy and results.

So Our Campaigns Support Genuine Connections & Transformative Growth

Our goal is to empower businesses like SDWW to grow, thrive, and make meaningful impact in the digital landscape by developing campaigns that engage audiences and drive real business outcomes.

Through our efforts, our client saw remarkable results

Achieved top rankings

Our client’s website now ranks #1 for 10 of their most competitive keywords on Google, giving them unparalleled visibility in the whale watching industry.

Increased website visibility

We boosted their visibility on all major search engines by an impressive 54%, ensuring that potential customers could easily find them when searching for whale watching experiences.

Generated significant revenue

Our SEO-forward approach led to a substantial increase in organic revenue for our client, totaling an impressive $353,985.70.

Breaking Through the Noise

As a boutique agency, MRB Media is committed to delivering tailored solutions that help mission-driven entrepreneurs thrive in competitive markets. By combining our expertise with personalized attention and care, we’ve helped local businesses connect with their audience and transform their online presence.

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