Identity Questionnaire

Name*

First Last

Phone*

Email*

Which Services Do You Need?*

Logo / Identity Design
Business Card Design

Logo Design Details

Please answer these questions thoughtfully, as they will help you communicate to us what you would like in your new logo design. If you have any questions, please do not hesitate to call us… (858) 926-5763

Company Name

Please write out the logo name exactly as you’d like for it to appear in the design (e.g., Amy's Bread, Amy's Bread Company or Amy's Bread Company, Inc.).

Company Slogan*

Do you have a short tag line you will sometimes use, when appropriate, with your logo? If so, we will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tag line as well. (e.g., Amy's Bread Company "Warm Bread Served By Warm People")

Well Known Logo Comps*

Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?

Logo Pond Comps*

Please go to http://logopond.com and review some logos on there. You can search by keyword if you'd like. Please provide some example logos that you like. This will give us an idea of what kind of design you like. IMPORTANT: Please be sure to copy and paste the full URL (including http://) to the logo that you like. This will help us to be able to locate it.

Communication Objectives*

Please provide some adjectives that describe what you hope to communicate with your logo. (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.) Be sure to take a look at the logo examples we provide at the end of this questionnaire.

Style Objective*

What sort of style do you envision? What do you want your new logo to communicate about your company or products? (e.g. modern and clean, old world, cutting edge, vintage, sporty, futuristic, etc.) Be sure to take a look at the logo examples we provide at the end of this questionnaire.

Describe Your Business*

How would you describe your company/business to someone who has no knowledge of your existence?

Target Market*

Describe your target market, gender, age, geography.

Competitors*

Describe your direct competition; provide addresses to their websites if available.

Point of Emphasis*

Do you have any particular point of emphasis you want to see in the design?

Logo Ideas*

Do you have any preconceived ideas about the design of your logo? Are there any elements that you would like to see included in your logo design? What elements from your old identity do you like or dislike?

Ideas To Avoid*

Are there any images or concepts you DO NOT want to see?

Company Symbols*

Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain or tree.)

Color Preference*

What are your color preferences? How many colors would you like used in your logo? Are there any colors that you DO NOT want to use? List your color preference if you have any.

How will the logo be used?*

Will the logo be used in print, online, signs or other materials? What are the plans for logo usage?

Print
Web
Signage
Other

Other Logo Uses*

Type of Logo*

Do you want your logo to include text only, text and graphic/icon, or graphic/icon only? If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider?

Font Preference*

Do you have any ideas for the style of text (font) in your logo? (e.g. script, bold, light, handdrawn, custom lettering, elegant, etc.) If you visit http://google.com/fonts you can provide specific fonts that you like.

Business Card Design Questionnaire

If you would like a business card designed, please fill out the following details.

Full Name*

Please provide the full name of the person to be indicated on the business card.

Prefix First Last Suffix

Title*

Please include the title of the person above.

Primary Phone*

Please provide the phone to be indicated on the business card.

Mobile Phone

Please provide the mobile phone to be indicated on the business card. This field is optional.

Email*

Please include the e-mail address to be indicated on the business card.

Website*

Please include the website URL to be included on the business card.

Address Printed on Card

Please include the full address to be included on the business card.

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Additional Information

Is there any additional information that should be included on the business card such as license numbers or professional classifications?

Color Preference*

Do you have any color preference for the business card?

Business Card Corners*

Which style of business card do you prefer?

Square Corners
Slightly Rounded Corners (1/8 inch)
Very Rounded Corners (1/4 inch)

Business Card Paper*

Please select the preferred quality and finish of your business card paper.

Business Card Shipping Address*

Please note: shipping to anywhere outside of the United States or Canada may potentially incur import duty at the time of delivery. The customer is solely responsible for the payment of this import duty.

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Terms and Conditions

Logo Design

1. Payment: Logo Design packages are payable in full at the time of project commencement.

2. Concepts: MRB Media will provide 6 initial logo design concepts (by e-mail) to the customer for review and refine one final deliverable to customer liking. Up to three rounds of revision are included in quoted price. Further revisions will incur additional costs at MRB Media's hourly rate.

3. File Delivery: The final logo deliverable will be provided (by e-mail) in AI, EPS, PDF, PNG and JPG formats.

4. Ownership: You, the client, have ownership of the final logo design for use in any media application that is beneficial to your business. MRB Media retains the right to use the final logo, or any versions of the logo created in the process, within printed and on-line portfolios, including promotional materials such as newsletters and advertisements. The client also gives MRB Media permission to use client’s full name, business address, and/or website address, for testimonial purposes on her website, or other business related media. The client understands that it is the client’s responsibility to copyright the logo design (www.copyright.gov) and/or seek trademark (www.uspto.gov/main/trademarks.htm).

5. Originality: MRB Media affirms that our logo designs are original and therefore owns the rights granted under this agreement, and that the rights granted do not conflict any other agreement.

6. Delays: Illness, injury, or other events beyond MRB Media’s control, such as: fire, theft, computer failure, and Acts of God may result in a delay of unpredictable length.

7. Termination: The client has the right to terminate this Agreement if, MRB Media fails to complete the Logo within 60 days of deposit submission. If agreement is terminated for any reason other than failure to deliver within 60 days, MRB Media shall retain the deposit.

8. Performance Liability: MRB Media does not warrant that the functions supplied by logo design(s), consultation or advice, will be uninterrupted or error-free. The entire risk as to the quality and performance of the logo is with client. In no event will MRB Media be liable to the client or any third party for any damages, including any lost profits, lost savings or other incidental, consequential or special damages arising out of the reproduction of, or appearance of the logo, even if MRB Media has been advised of the possibility of such damages.

I agree to the Terms and Conditions above.

Logo Design Details

Business Card Design Questionnaire

Terms and Conditions

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