Please fill out the following information to help us better understand your business. The more information you provide, the better your corporate identity will turn out.

The Basics

Full Name

Company Name

Company Address

Company Phone Number

E-mail

Corporate Identity Survey

Official Corporate Identity

What name or iteration of your company name will you be using in your logo?

Products & Services

Provide a description of your company's products or services.

Competitive Advantages

What is it about your products or services that may give you an advantage over your competition? What is the defining characteristic, the overriding trait of your company?

Company Personality

What personality or personalities do you want to portray? Here are some possibilities: conservative, progressive, friendly, formal, casual, serious, expert, humorous, service-oriented, professional, serious, lighthearted, bold, up-to-date, dynamic, reliable, strict, powerful, wealthy, energetic, stable, solid?

Target Market

Which customer groups or market segments will your business specifically target? What do you want to convey to them? When they encounter your logo for the first time, how do you want them to react on an emotional level? You can define your target markets both by type of customer and by geographic region (E.g. 18-45 yo., $60K+ income Internet users worldwide)

Mission & Vision Statements

It is important to have a long-term vision of what you want your business to become. Some businesses use their vision and mission statement to highlight their business strategies and philosophies or to show the importance that their business places on developing good relationships with customers and employees.

Corporate ID Goals

What do you want your logo to ultimately accomplish for your company?

Types of Logos

Font-based logos consist primarily of a type treatment.

                      

Then there are logos that somehow illustrate what a company represents, such as when a house-painting company uses an illustration of a brush in its logo.

                      

And finally, there are abstract graphic symbols that become linked to a company's brand.

                      

NOTE: Out of the three main kinds, text & illustration lends itself more to new and growing businesses, since the company’s type of business is easier to recognize with the help of the illustration. Going with the more generic text-based or abstract usually requires more investment, history and effort to create the association between the image and what the company stands for.

Which type of logo do you think is the best fit for your company?

Icon Preference

Any ideas for an icon (illustration or symbol) you may have?

Color Preference

What is/are your preferred color/s? Think also about the different levels of hue, saturation and brightness. For example, there are many reds:

Type / Font Preference

Do you have a strong font preference? For font ideas please Click Here.

Logo Examples

What particular logos you have seen are among your favorites and why? For a quick look of logos from all over the world belonging to small, medium and large companies, check out: http://logopond.com/all/.

Please provide links to at least 5 logos that you like.

Logo Applications

How will you be using your logo (i.e. print, web, clothing, etc.)?

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